Thursday, January 29, 2009

What Every Business Should Know About Envelopes

Standard business envelopes come in a variety of styles, sizes and shapes. Knowing the envelope sizes helps make your regular and advertising mailing easier. For example, the number 10 envelope is only 9-1/2" wide, the 6-3/4 is only 6-1/2" wide.

Envelopes come with gum flap that is moistened to seal. Self Seal flaps are available either Flip and Seal or Peal and Seal. Examples are on my web site www.drsenvelopes.com Paper ranges from 20 lb wove and 24 lb wove in white or a variety of colors to 32lb brown kraft. The most common correspondence envelope is No. 10, (regular) 24 lb. white wove printed in the upper left hand corner in black ink. The No.10 envelope will hold up to 4 sheets of 8-1/2" x 11" standard 20 lb. paper with 2 folds comfortably.

Window envelopes are produced in the same sizes and configurations as regular envelopes with a standard window that measures 1-1/83 high by 4-1/23 wide placed 7/83 from the left side and 1/23 from the bottom. The envelopes come either gum flap or self seal. Note: Not all sized come Self Seal. Standard window envelopes are available plain or tinted inside in blue or black ink for greater security of your important documents.

Envelopes manufacturers supply double window envelopes to simplify placing checks and other items in the envelope eliminating printing the company name and address and addressing the envelope. There are many sizes and window positioning on double window envelopes. Make sure that the envelope you purchase fits the product you are going to insert.

Envelopes manufactures have dies to produce just about any size you need with almost any size window in the position require. The minimum order for custom regular or window envelopes is usually 10,000.

Standard business envelopes are usually offset printed in one color, 2 color 3 color or full color. Raised printing is thermography (not recommended since thermography will melt in high speed copiers or laser printers and can ruin your equipment). We recommend special raised printed envelopes that go under various names such as LaserRaised etc. The quality of LaserRaised is comparable to highly expensive engraved envelopes.

6-3/4 envelopes is the standard size for Business Reply. These envelopes can be manufactured either full face with your name and address printed on the face of the envelope or with a postage paid form on the face of the envelope. Check with your post office for the latest charges for postage paid envelopes. The post office will design the form for your envelope.

Stationery envelopes come in a variety of papers that match the sheet you are using. There are no standard stationery papers. You choose the paper, printing and color that represents your business. Standard weight for stationery paper is 24 lb. from manufactures such as Strathmore, Classic Laid or Linen and of course the most prestigious Crane Bond or Wove.

Standard size business and correspondence envelope:

#6-1/4
3-1/2 x 6 # 6-3/4
3-5/8 x 6-1/2 # 7
3-3/4 x 6-3/4 # 7-3/4 or Monarch
3-7/8 x 7-1/2 # 8-5/8 or Check
3-5/8 x 8-5/8 # 9
3-7/8 x 8-7/8 # 10
4-1/8 x 9-1/2 # 11
4-1/2 x 10-3/8 # 12
4-3/4 x 11 # 14
5 x 11-1/2

In our next article we will discuss Booklet, Open End, Tyvek and the new postal prices using size not weight.



Article Source: http://EzineArticles.com/?expert=Sara_Warak

What Makes an Effective Envelope?

The goal of any good envelope is to get open. If nobody bothers to open the envelopes that why bother even sending them?

A large amount of funding is intended for printing the letters meant for direct mail campaigns, and that means we are sending to people who are not always going to focus initially on what your letter has to say. You have to convince the front of your envelope that you have something worthwhile for them inside.

The best of the largest endowments are the odds of them open it to read more, so what exactly is going to get one person to do that?

I wish I could give you a single system to continue to ensure that they always open their envelopes, but I think we all know that there is no such thing. I can give tips to make the envelopes that much more effective, and ensure that people at least give him a sharp look before they open up or pull it.

The first has to do with how its strength is presented. Professional should be the name of the game here. The more resembles its endowment junk mail is more likely that people will consider it as such, so we throw them away. You have to keep your text only moderate enough to not cry, but you still want it note.

This is why the simple message on the front of the jacket is a good way to attract attention. Do not use massive letters, but make sure that the letters stand out enough to cause a person to read.

This message should summarize what we are going to find inside, and you have to do it in a way that will encourage them to want to read more. Finding a way to connect with their lives. You have to let them know that you know who they are and that they can provide any assistance that no other company is capable of.

You might also want to make sure that your company name and logo are on the front of the envelope. This is not going to be something massive, but still something that will allow them to see who you are in a clear manner. I would suggest you be sure your logo is colorful, too. The colors are always going to draw the eye more, and this will help ensure that you read what his introduction.



Article Source: http://EzineArticles.com/?expert=Sara_Warak