A great business opportunity will create significant income for its members via excellence in service, excellence of product and quality leadership.

Great opportunities have excellent communication systems because most business failure is a result of faulty or untimely communications. Companies that make you wait days for simple answers will not make it in our instant gratification society. A business opportunity that truly values its members is quick to respond and quick to teach powerful methods of success.

Relevant products and an efficient delivery system are at the core of a great business. Products which help the company grow and are useful for almost anyone are essential.

Price points. Let's face it, there are different income strata in our society and any business must address these strata in the form of varying price points. A great business will strive to draw people to higher and higher levels of attainment. A good analogy of this can be found in the automotive industry. For example, one might purchase a small low-cost car when working on the assembly line and later when promoted to a managerial position buy a large luxury car. A great business opportunity will create entry points almost anyone can afford and then pull its members upward as they achieve more and more success.

A great business has a heart and cares about its lowest worker. We all have to start somewhere and great companies create systems that make it easy for anyone to spiral upward.

Training (I don't like this term because I relate it to training animals and people are infinitely more).

Simple to follow step-by-step instructions which are proven to work separate the great companies from the duds. So many companies assume that a new member knows what to do and as a result by-pass very important steps in the learning process. Dropping the ball here is responsible for many failures.

Great companies make it simple enough for even the newest of the newbies.

Great companies have great leaders. Every action whether positive or negative filters from the top down. Look for leaders with high ethical standards. Leaders who truly care if you succeed. Leaders who are committed to the long-term success of the company. Leaders who are willing to show the way to a successful lifestyle by sharing ALL their successful secret methods.

Keep these points in mind and you will avoid many of the scams on the internet today.

There are many good companies out there, but only a few are truly great.